Is Twitter improving its marketing channel status? According to recent reports, yes. Those Twitter Cards or expanded tweets you may have seen in your stream were only the beginning of a new addition that the company is hoping will increase its marketing efficiency. The addition is called the Lead Generation Card,a nd will allow marketers to get information from prospective customers who use Twitter. But what do customers of internet service providers in Denver Colorado think of it?
That will remain to be seen, as this new addition was only released today. The Lead Generation Card will allow advertisers to attempt to get other Twitter users to sign up for offers. To accept an offer, only a single click is needed. While a global launch has not yet occurred, the company has plans to do so. But for now, they’re only offering the feature to their managed clients.